Make Christmas Magic!

Be Part of the New Roswell Christmas Tradition!

With over 12,000 guests who visited the Railway in 2016, we are working hard to build an even better event based on the success we have enjoyed and the feedback we have received. As we prepare for this Holiday season we have the following values in mind:

1. Create a reasonably-priced family-friendly event
2. Maximize positive for our sponsors
3. Make every moment magical for our guests.
4. Reflect the traditions and values of our community and Christmas. 
5. Strive to deliver 1st class service, hospitality and experience. 

These values were reflected in a comment we received from our customer satisfaction survey:

“It's like a small Disneyland was setup at the Roswell Zoo.”

This amazing event is made possible due to the support of presenting sponsors. Without your involvement it would be difficult to provide a high caliber attraction at a reasonable price.

As we seek to expand our offerings, we have some exciting opportunities for business to sponsor some amazing new attractions that will provide excellent exposure for your business.

Thanks for considering partnering with the Roswell Christmas Railway as we seek to spread Christmas Hope & Cheer to Roswell and Southeast New Mexico. 

Merry Christmas!

The Roswell Christmas Railway is a production of Roebuck Entertainment, LLC. Roebuck Entertainment LLC is a for-profit organization. Questions? Email

2016 Sponsors


Light Show Displays

Partner with Roebuck Entertainment on Light Show Displays that will dazzle riders on the Roswell Christmas Railway. Designed by local artists, the 6 displays will be each be composed of over 10,000 lights.

Visitors will be impressed and awed by the spectacular display that your company will be presenting.

What is included in the Sponsorship:
The Premiere Light Display Sponsorship is 3 YEAR of the following:
The Light Display Sponsorship is 1 YEAR of the following:
A 2.5’ x 4’ lit sign with your logo & message next to the display
Your name and logo on billboard
Your name and logo on newspaper ad
Your name and logo on
An email sent to our list with an ad for your company
Your logo on any print material letter size or larger
An ad in the program


Christmas Playhouse Village

Christmas is for kids, and the Christmas Playhouse Village is a town for children to play to their hearts content (while parents enjoy warm drinks and entertainment near by).

The town will consist of 10 businesses, modeled and named after a sponsoring business, and designed for kids to enjoy holiday make-believe with family and friends.

What is included in the Playhouse Sponsorship:
For two years you will receive the following:
A playhouse themed after your business or other city building (i.e. fire station)
Your name in newspaper ad
Your name and logo on
An email sent to our list with an ad for your company
A listing in the program

Premiere Playhouses are larger structures that anchor the Little Christmas Village and include 3 years of sponsorships


St. Nicholas Stage

Roswell entertainers will be on stage at St. Nicholas Station spreading Christmas cheer through song and dance that delights young and old alike.

Performers will include high school choirs, dancers, church groups, local bands and more.

What is included in the a Stage Sponsorship:
Your name and logo on stage the night you sponsor
Your name in newspaper ad
Your name and logo on
An email sent to our list with an ad for your company
An ad in the evening schedule on the night you sponsor